"iN tHE eRA

oF

sOCIAL MEDIA

&

iNTERNET

mARKETING

tHE cONTENT cREATOR

IS kING"

-veer marketing

The five

Marketing

Pillars

Of The

Digital ERA

FACEBOOK
MARKETING
INSTAGRAM
MARKETING
YOUTUBE
MARKETING
TWITTER
MARKETING
EMAIL
MARKETING

 FACEBOOK

(a.k.a)

'THE PROFITABLE HYBRID'

Facebook is one of the most popular social media platforms with over 2 billion active users to date – and it’s only getting bigger. Over the years, brands have seen this as massive opportunity to take advantage of this ever expanding market space to increase brand awareness, create a thriving fan base and above all bring in sales.

Facebook marketing is extremely effective because Facebook is the most widely-used social media channel and it penetrates a much larger demographic than many other forms of social media. Through Facebook marketing, the potential online visibility for a brand is huge.

 

There is a high chance of both finding your target audience and reaching new, previously untouched consumers within the Facebook community. However, it is not only its massive audience which makes Facebook so appealing, but the consumer engagement levels are also similarly high. Facebook marketing allows a brand to reach both a huge and engaged audience.

Our nickname for Facebook is the 'Profitable Hybrid'. This name is self explanatory  because, if Facebook Marketing is used correctly, it can become a very profitable tool for your business. It is a Hybrid because it allows for a user to post videos, pictures, text and external links.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 HOW CAN FACEBOOK MARKETING HELP YOUR BUSINESS?

Through Facebook, brands can carefully create a more humanised impact on their consumers. Ultimately, it is this connection which converts browsing Facebook users into active consumers of a brand. Facebook marketing can be a huge catalyst to business growth and engagement.

If you are new to Facebook marketing, then ads are the best way to grow your following fast. Facebook targeting allows you to select ad audiences based on information about your target demographic, which can include location, interests, search history and more.

 

As a Digital marketing agency, we know a thing or two about advertising on social media. We create detailed and creative Facebook ads that help engage with your target audience. We’re also experts at Facebook re targeting, which allows your business to target people who have shown an interest in your business and gives you a second chance to close a sale.

Marketing on Facebook would not be a success without a little thing called ‘Insights.’ This tells us everything we need to know about your social media presence and audience growth. We monitor this on a daily basis to ensure you are on track to hitting those targets set out at the start of your campaign. If we know something, you will too. There’s no hiding with Facebook Insights – and we share it all with you. Monthly reporting presents the opportunity to discuss what is working, and what can be improved.

In case, you aren’t sold on the benefits of Facebook marketing for your business, then here’s some important stats: 

  • Facebook has 2 billion active users, and 1 billion active daily users.

  • People spend on average 30 minutes on Facebook every day, with people visiting Facebook 8 times per day.

  • 400 users sign up to Facebook every minute.

  • 93% of businesses who use Facebook advertising admit to using it on a regular basis due to its reach potential.

 

 

Get In Touch Now And Let Us Create A BESPOKE

 Social Media Marketing Strategy Designed Specifically

Around Your Business And Your Needs.

 

 INSTAGRAM 

(a.k.a)

'The Showcase Marketing Tool'

Instagram is all about the power of pictures. Winning over your customers with stunning photography and captivating content. Is that part of your social media marketing strategy? If you’re yet to add Instagram into the social media mix, then we’re here to help.

 

Success on this social media platform takes far more than posting a few pictures, hitting publish and hoping for the best. It takes a consistent posting, clear visual style and a knowledge of what your audience is searching for. Combine these ingredients, and Instagram has the power to deliver huge results for your business.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Instagram is perhaps one of the most popular social media marketing platforms. And, it’s not surprising, as visual content is 40 times more likely to get shared on social media than any other type of content. With marketing on Instagram, you’ve got that covered.

 

 

 

Our nickname for Instagram is the 'Showcase Marketing Tool'. We call it this because currently it's the best marketing tool in the world to showcase a business's services and products. If your Instagram profile is used correctly, it can become a very profitable tool for your business as it can generate a large amount of leads and website visits, which can ultimately lead to a boost in your sales

In case, you aren’t sold on the benefits of Instagram marketing for your business, then here’s some important stats: 

  • Instagram has over 800 million monthly users

  • People spend on average 22 minutes on Instagram every day, with people visiting Instagram 5 times per day.

  • There are over 2 million monthly advertisers posting and selling products via Instagram

  • 7 out of 10 hashtags on Instagram are branded

  • 80% of users follow at least one business.

  • 60% of users discover new products on Instagram.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 HOW CAN INSTAGRAM MARKETING HELP YOUR BUSINESS?

Instagram is all about the power of pictures. Winning over your customers with stunning photography and captivating content. However. the real challenge is getting your content noticed amongst millions of users. We specialise in Instagram marketing that stands out, looks amazing and demands the attention of your audience.

If you’re yet to add Instagram into the social media mix, then we’re here to help. Success on this social media platform takes far more than posting a few pictures, hitting publish and hoping for the best. It takes consistent posting, clear visual style and a knowledge of what your audience is searching for. Combine these ingredients, and Instagram has the power to deliver huge results for your business

As a Digital marketing agency, we know a thing or two about advertising on social media. We create detailed and creative Instagram ads that help engage with your target audience. 

Not only do we personalise every Instagram campaign, but every post too, ensuring your content is always gaining awareness from the precise audience required.

By developing and executing an extensive Instagram marketing strategy for your business, we allow you to free up your time and focus on the daily running of your business.

We take care of your Instagram account, publishing daily with captivating content that encourages clicks through to your website. Our Instagram marketing services are clever, creative and capture the attention of your audience.

We don’t just post now and again with a link to your site, a lot of thought and effort goes behind each post. Flawless images are captured by our in-house photographers and posted with a clear call to action and some great engaging content.

Get In Touch Now And Let Us Create A BESPOKE

 Social Media Marketing Strategy Designed Specifically

Around Your Business And Your Needs.

 

 YOUTUBE

(a.k.a)

LONG FORM MARKETING

 

 

 

 

 

 

 

Whilst Facebook and Instagram take up a lot of the spotlight, when it comes to marketing your business, YouTube marketing is a different beast entirely.

 

Its consumer reach and engagement is why we still class it as one of the most powerful marketing tools of the 21st century. Its definitely not one of the easiest as it takes more effort and planning than most other marketing platforms do, but if done right, the reach potential and the lasting benefits for a business can be life changing.

Whether its creating your own 'reality series' around the day to day running of your business, or simply creating an AD targeted specifically at your demographic and market. YouTube presents many opportunities for a business to cash in on the 1 billion active users who use YouTube on a regular basis

 As one of the only platforms who still regularly promote content from many years ago, your video has the potential to be shared and watched for a very long time.

We like to think of YouTube as a mix of television marketing meets social media. 

The main aspect to being able to market successfully on YouTube comes down to two points: creating engaging and meaningful content.

Our nickname for YouTube is the 'Long Form Marketing Tool'. This name is very self explanatory. YouTube allows for a business to keep their audience engaged for a longer period of time. So when consumers log on to other social media platforms, they're not expecting to consume a video which is longer than a few minutes. However, when the audience logs on to their YouTube account, they are expecting to consume videos from 1 minute long up to a couple of hours long. This makes it a perfect platform for a business to express long form messages and marketing campaigns.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 HOW CAN YOUTUBE MARKETING HELP YOUR BUSINESS AND BRAND?

Well, when you post a video of yourself or your brand, as opposed to a photograph, people can see the real you. You can actually talk to your audience and interact with them in a more intimate way. This intimacy is what makes marketing on YouTube so powerful. The influence of a compelling and well thought out video can become priceless to a business’s brand and objectives.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

HOW CAN YOUR BUSINESS OR SERVICE UTILISE THE POWER OF MARKETING ON YOUTUBE?

1. Have one of your products or services reviewed by a YouTube influencer.

2. Create video content which gives high value to your audience; such as travel blogs, interviews, Q&A sessions, how to guides, destination videos etc. (Ensure the videos feature your brand, but don't confuse marketing with selling!)

3. Product Placement - Collaborate with other content producers and place your product in the background of a few of their videos.

4. Create an Ad, in a similar style to the TV Ads of the 2000’s, but again, ensure it brings value to the end user.

5. Build a YouTube channel and following by creating a video series about you or your business. Then, utilise the power of other Social Media Platforms to increase your videos and channels popularity.

In case, you aren’t sold on the benefits of YouTube marketing for your business, then here’s some important stats: 

  • 1.9 billion users visit YouTube every month, with almost a billion hours of footage being watched everyday

  • YouTube is the second most visited website in existence.

  • YouTube works in 80 different languages, and is utilised in over 130 countries

  • In the last two years people have watched over 50,000 years worth of product reviews

Get In Touch Now And Let Us Create A BESPOKE

 Social Media Marketing Strategy Designed Specifically

Around Your Business And Your Needs.

 

 TWITTER

(a.k.a)

THE LOUD MARKETING TOOL

 

 

 

 

 

With 140 extra characters, the potential marketing reach on twitter has just been doubled. This live and vibrant community uses a plethora of gifs, hashtags and most importantly, words, to connect with their audience.

Marketing on Twitter enables brands to use influencers as brand advocates, whether it is direct engagement with their own twitter channel, featuring products or services on an influencers channel or supporting the conversation around a wider multi-platform campaign, Twitter has the potential to add great value to your brands awareness.

Our nickname for Twitter is the 'Loud Marketing Tool'. This name comes from the result of years of testing and tweeting, in which we realised, you can post on Twitter as often as you'd like, without worrying about 'over posting' or annoying your audience. In fact, users who tweet over 8 times per day are more likely to have their posts engaged in by a loyal audience, compared to users who tweet 3-5 times per day. So the more the better!

Twitter is also a great tool for testing new ideas. We generally tweet 8 versions of a single post and we allow the audience to select the most popular one. For example, before we post on Instagram we will send out 8 tweets with different titles and whichever gets the best response, we will use for instagram. The lack of 'over posting' has allowed for this rigourous process to be a highly successfull method of testing for our clients.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 HOW CAN TWITTER MARKETING HELP YOUR BUSINESS AND BRAND?

Twitter is the core social media marketing platform when it comes to engagement and awareness. If you’re not working it into your social media strategy yet, you can be sure your competitors are. But, where do you start? What hashtags should you use? Where is best to use them? We help businesses make sense of the social media marketing space and come out with exceptional results.

 

Are you too busy to tweet every day? Don’t know what to tweet about? And, don’t even know where to get started on hashtags…? You need expert Twitter management services to help drive sales for your business.

We know many business owners don’t have time to plan out an effective posting schedule. There’s no point sending out tweets that no one is going to see, right.

 

Our Twitter marketing services will build relationships with your community, and direct them to your website. Everything is carefully tracked, analysed and reported back to you. We’ll monitor tweet impressions, visits, mentions and follower growth.

 

At Veer, we don't just personalise every Twitter campaign, but every tweet too. We ensure all of your content works with the platform seamlessly, whilst always maintaing a high level of professionalism, ensuring your business's reputation is kept at the forefront of our work.

In case, you aren’t sold on the benefits of marketing your business on twitter, then here’s some important stats: 

  • Twitter has over 313 million active monthly users who combinely tweet around 6000 tweets per second, which is the equivalent to over half a billion tweets per day.

  • 85% of followers admitted to feeling more connected with a small business after following them

  • 71% of users acknowledged to only reading about the latest news through twitter

  • Twitter posted a 50% increase in ad engagements between October 2017 and 2018

  • 40% of users say they’ve made a purchase because of an influencer’s tweet

Get In Touch Now And Let Us Create A BESPOKE

 Social Media Marketing Strategy Designed Specifically

Around Your Business And Your Needs.

 

EMAIL MARKETING

(a.k.a)

'THE LIFE BLOOD OF MARKETING'

‘In a world where algorithms and platforms are constantly changing, your mailing list is the only real protection you have...’- Veer Marketing

 

 

ALTHOUGH EMAIL IS LAST ON THE LIST, IT IS THE MOST IMPORTANT!

WHY? Well firstly an email list is absolutely critical because 'you can’t build your house on rented land'. So many brands and companies build their audiences solely on Facebook, Instagram, Twitter, or Google+, which is fine, but its also good to remember, you don’t own these platforms – Facebook and Google do.

You may think to yourself, “I use Facebook, I have a lot of friends and fans, and this is where I get most of my business”. While this may be true, we actually believe you can get MORE business if you have a strong email list.

Social media is absolutely imperative to growing a profitable business online. However, there is one big thing wrong with Facebook: (and Instagram, Twitter, etc)

YOU HAVE ZERO CONTROL!!

So what does this mean? It means you are not Mark Zuckerberg, and he could easily change everything for you. Facebook could shut down, or more likely revise their policies and find something wrong with your account.

All the hours, days, weeks, YEARS, you’ve spent growing your profile could be gone. Facebook has already done it; in fact, they do it all the time with their ads platform!

Our reasoning behind the nickname for Email marketing, which is the 'Life Blood of Marketing', now becomes more obvious as you realise its the only thing you have full control of during a digital marketing campaign. Without it your campaigns become frustrating, as your always chasing your audience. However, if they are in your mailing list, you can re target and engage as often as you like!

Simply put: If you do not have a mailing list, your digital marketing foundation is very weak and it can start to crack and crumble at any time!

 

 

 

 

 

 

 

 

 WHY DO WE REGARD EMAIL SO HIGHLY ?

Although email open rates are at their lowest and the junk email box is becoming ever more popular, we still regard email marketing as one of the best tools a business could arm themselves with.

There was a time when email marketing was only used by some of the largest businesses in the world. However, those days are gone! In fact, email marketing is one of the best marketing methods available for small businesses with strict budget considerations.

 

(Bonus Tip: The way you get around the low open rates is you treat it as a 'numbers game'. So for example, if a typical conversion rate of email to purchase is around 7.5%, your strength lies in the amount of email addresses you have available on your list. If you have 3000 email addresses, you know that 100 emails may bounce back and 500 may go into peoples junk email box. That leaves you with 2400 potential clients who may show interest. if 1500 actually opened your email and your message was compelling enough, you can then convert 100-225 people to purchase your item/service. Remember: 'ITS A NUMBERS GAME!' )

Out of all the channels we have tested as marketers, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list you can continually monetise it by pitching multiple products. Just look at eCommerce sites like Amazon, one way they get you to continually buy more products from them is by emailing you offers on a regular basis.

And if you aren’t selling any products, you should still collect emails so you can get people back to your site on a continual basis. For example, if you have a blog, every time you publish a new post, you can notify your list, which will help increase repeat traffic.

Email gives marketers a creative outlet to prove that we understand a prospect’s problem, we can provide a solution and we can do it in a delightful way. Our team often rewrites emails and auto responders a dozen times to get the wording just right, because every email is an opportunity to relate to your leads and to prove that you’re relevant.

When you use email, although it might not seem like it, judging from the number of emails you receive per day, there are less competing messages and updates in the feed. Believe it or not, there are many less emails in your inbox than an average day of status updates and tweets.

Additionally, when someone gives you their email address, they have given you permission to talk directly to them. People hate getting spam! If they manually opt-in to something you have offered, then they truly do want to hear from you.

Okay. So we’ve convinced you that you should start an email list.

So now what?

You can use your list for many things, the most obvious being to sell your products. However, there are other ways you can provide value to your list:

  • Exclusive content — How-to, Videos, Invitations

  • Pre-sale information with exclusive coupons or discounts

  • New blog post alerts

  • Sneak peeks

  • Feedback opportunities

The most important thing to remember is; make sure your audience doesn’t feel like all you want is their money. Be sure to bring value and usefulness to their lives! You can do this by offering advice, a new recipe or workout, or freebie just for fun.(They will love you for it, and the next time they have a need for your product, you’ll be the first person they think of!)

*Still not convinced email marketing is one of the best ways to reach your customers?​

Consider that most people check their phone to see their email updates before they even get out of bed. What if your business could be one of the first things someone thinks about tomorrow before they have rolled out of bed?
Email marketing can deliver that!

Get In Touch Now And Let Us

Create A BESPOKE Social Media

& Email Marketing Strategy

Designed Specifically Around

Your Business And Your Needs.

 
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Contact us

Wolverhampton

Wednesfield

West Midlands

Wv111DE

EMAIL:

OUR OFFICES: 

01902 728408

OUT OF OFFICE HOURS CONTACT:

07871613975

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