What Is Social Media Marketing
Social media marketing, by definition, is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content.
Nowadays, businesses use social media in a myriad of different ways; For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement).
A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media.
A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising).
We believe, the main way to grow your brand using social media, is by publishing great content on your profiles, listening to and engaging with your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat and TikTok. (Yes TikTok! We’ll talk more about this platform very soon 😉)
If you’re a business based in the West Midlands, and you require some assistance or tips about using your social media to create more website traffic, brand recognition or sales.
Give us a call and we’ll advise you on the best strategies to use and we’ll even arrange a free meeting to go through your current social media and website, to see where your strengths and weaknesses lie. Remember; we’re here to help!