How much are other companies spending on marketing?
According to a 2018 Gartner survey, most businesses spent an average of 10.4% of their revenue on “overall marketing activities.” These expenses include salaries, and both traditional and digital marketing costs. While 10% is generally table stakes to keep the lights on, companies that have high growth goals should plan to spend more than 10%.
How quickly will I see results?
There is no one-size-fits-all answer to this question. The speed at which you see results will be based on:
Your current status — How well does your site rank now? What is your site’s current conversion rate? What is your site’s domain authority and link profile?
Your competition — How aggressive is your competition — are they already dominating the search engine rankings and you want to catch up? Or are you the front-runner? Are the keywords you’re interested in very competitive? From a search engine rankings perspective, competition is a critical factor to consider.
Your budget — This determines the amount of work we can do together each month. If you have aggressive growth goals and heavy competition, you should take that into consideration when you choose your digital marketing budget.
That said, we generally see results around the six-month mark, while it’s a safe bet to count on a full 12 months to really build a comprehensive digital marketing program that’s firing on all cylinders.
What type of ROI should I expect?
This depends on the factors we mentioned in the above question. According to our research and past experience, companies with a strong digital marketing plan should experience anywhere from a 20%–50% increase (year-over-year) in revenue (again depending on all the above-listed conditions).
How should I measure success?
Before we start our partnership, we’ll agree on what success looks like, and then we’ll work towards that as our goal. Most times this means agreeing on a set amount of leads to be generated within the first year of the relationship. We set a number and work towards it.
How is your digital marketing strategy structured?
The program is operated on a monthly retainer basis. We provide you with a custom digital marketing plan to reach your business goals and then we execute on that plan. The initial strategic plan that we provide outlines the tactics we will execute over the following 12 months.
Does Veer Media Report On Results?
We firmly believe that “what you cannot measure, you cannot improve.” So we measure and provide comprehensive reports every month. These reports will detail our progress towards your goals and include metrics like website traffic, form submissions, downloads, leads created, leads closed and even phone calls to your sales number.
Who will I work with?
You will have a dedicated team committed to your business. Our team consists of:
Social media specialists
You’ll get a full team of digital marketing professionals dedicated to your business.